Thomas Breyer-Mayländer; Christof Seeger; Klaus W Bramann; Ulrich E Huse; Michaela von Koenigsmarck; Mario Wambold; Ruta Bramann Dr. Klaus-Wilhelm (2014) Saatavuus: Tilaustuote Kovakantinen kirja
Office Of the Secretary Massachusetts Office of the Secretary; Massachusetts Office of the Secretary; Massachusetts Office of t BiblioLife (2009) Saatavuus: Hankintapalvelu Pehmeäkantinen kirja
Akif Alizadeh; Ibrahim Guliyev; Parviz Mamedov; Elmira Aliyeva; Akper Feyzullayev; Dadash Huseynov; Lev Eppelbaum Springer International Publishing AG (2024) Saatavuus: Tilaustuote Kovakantinen kirja
Olaf Schneider; Katharina Barkowsky; Kerstin Hüsemann; Johannes Rose; Olaf Schneider Schoeningh Verlag Im (2011) Saatavuus: Hankintapalvelu Pehmeäkantinen kirja
Taylor & Francis Ltd Sivumäärä: 402 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2024, 03.06.2024 (lisätietoa) Kieli: Englanti
Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model.
Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice.
This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplementary online resources are available to aid instructors.