If you have a great product to sell, you'll need to make sure people know about it. And smart, interesting marketing techniques can help you turn that great product into a profitable sale. This indispensable book-and-CD-ROM kit gives you the practical tools you need to implement effective marketing campaigns quickly and affordably. With ready-made forms and templates, the low-down on the latest online marketing trends, and specialised information for small business owners, you'll start seeing results right away.
Marketing Kit For Dummies, UK Edition covers:
Part I: Tools for Designing Great Marketing Programmes
Chapter 1: The Art of Marketing
Chapter 2: Boosting Your Business with Great Marketing
Chapter 3: Crafting A Breakthrough Marketing Plan
Chapter 4: Cutting Costs and Boosting Impact
Part II: Advertising Management and Design
Chapter 5: Planning and Budgeting Ad Campaigns
Chapter 6: Shortcuts to Great Ads
Part III: Power Marketing Alternatives to Advertising
Chapter 7: The Basics: Branding through Business Cards and Letterheads
Chapter 8: Essential Brochures, Catalogues, and Spec Sheets
Chapter 9: Planning Coupons & Other Sales Promotions
Chapter 10: Spreading the Word with Newsletters and Blogs
Chapter 11: Taking Advantage of Publicity
Part IV: Honing Your Marketing Skills
Chapter 12: The Customer Research Workshop
Chapter 13: The Creativity Workshop
Chapter 14: Writing Well for Marketing, Sales and the Web
Chapter 15: Using Testimonials and Customer Stories
Part V: Sales and Service Success
Chapter 16: Mastering the Sales Process
Chapter 17: How to Close the Sale
Chapter 18: The Sales Success Workshop
Chapter 19: Dealing with Difficult Customers
Part VI: The Part of Tens
Chapter 20: Ten Great Marketing Strategies
Chapter 21: Ten Ways to Make Marketing Pay
Chapter 22: Ten Good Ways to Market on the Web
Note - CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
