Sivumäärä: 608 sivua Asu: Kovakantinen kirja Painos: 3. painos Julkaisuvuosi: 1999, 26.07.1999 (lisätietoa) Kieli: Englanti
Korvaava tuote: 9780131119826
Intended for course work in Fashion, Apparel, or Retailing.
This comprehensive text provides in-depth coverage of all facets of the apparel manufacturing process in the global industry. The coverage considers product development from the analysis phase through product standards, specifications and design phases. The primary focus is on inter-related decision-making required for apparel product development. It includes a valuable section on the dimensions of apparel management examines quality management, materials selection, production planning, and the complete financial portion of the business. The integrated roles of merchandising, sourcing, and marketing are emphasized. Coverage of apparel engineering, preproduction operations, and a pertinent discussion of technology and equipment complete this core text, making it an excellent resource for apparel manufacturing courses in two and four-year programs.
