South-Western College Pub Sivumäärä: 512 sivua Asu: Pehmeäkantinen kirja Painos: 9th edition Julkaisuvuosi: 2010, 19.01.2010 (lisätietoa) Kieli: Englanti
This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Gareth Jones and Charles Hill integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the Ninth Edition of Strategic Management features an increased emphasis on the concept of the "business model" as a way of framing the issues of competitive advantage. The high-quality case study program contains 29 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text and the core case text.