Göpel | Akateeminen Kirjakauppa

A radical vision for a better future: an economy that works for us, rather than the other way around.


As this major German bestseller reports, our world is at a tipping point, and we feel it every day. Costs are rising, the gap between the rich and poor is increasing, natural resources are depleted, and the effects of climate change are starting to take hold. We are under increasing social and environmental stress. But, as leading economist Maja Göpel argues here, there is another path forward.


She invites us to imagine what we want our future to look like, and offers solutions that will help us to get there. It’s time to question our principles, set new goals, and re-evaluate our priorities. Time to rethink our world and find new ways of living that don’t drain our planet any further. We need a fair distribution of wealth, and a way to reconcile the social with the ecological. We need to work smarter, not harder.


Critical, yet full of encouragement, Maja Göpel chooses surprising and enlightening examples to illustrate how we can leave behind our familiar ways of living to achieve a better future.

Translated by: David Shaw