Antonietta Di Pietro; Francesca Romana Onofri; Teresa L. Picarazzi; Karen Antje Möller; Daniela Gobetti; Bartolini-Salimben John Wiley & Sons Inc (2013) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Markku S. Hannula; Pietro Di Martino; Marilena Pantziara; Qiaoping Zhang; Francesca Morselli; Einat Heyd-Metzuyanim; Lutov Springer International Publishing AG (2016) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Taylor & Francis Ltd Sivumäärä: 116 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 2023, 02.08.2023 (lisätietoa) Kieli: Englanti
Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitate entrepreneurs’ social support and legitimation as well as access to external resources.
This book systematically integrates language into the entrepreneurial finance literature and develops a new and more comprehensive framework that relates crowdfunding to language strategies. Therefore, readers will comprehend how language choices, frames and narratives influence companies’ ability to secure social and financial support, and therefore sustain the development of their venture.
Overall, this book provides insights into how entrepreneurs can use language as a strategic tool for accessing resources and support from external stakeholders, thereby considering, alongside traditional economic approaches, institutional processes of meaning-making.
