This book reviews qualitative and quantitative research methods for cultural tourism, including surveys, mystery tourist visits, visitor tracking, collage, researcher-created video, photo-based interviews, ethnographic and actor-network approaches. It provides a guide on how to conduct research, as well as discussion and evaluation of the methods.

Contributions by: Esther Binkhorst, Mario Castellanos-Verdugo, Jock Collins, Deborah Edwards, Dorothy Fox, Ana M González Fernández, Marjan Melkert, Xerardo Pereiro, László Puczkó, Tijana Rakic, Carina Ren, Noel B Salazar, Gregory Willson