John M. T. Balmer (ed.); Shaun M. Powell (ed.); Joachim Kernstock (ed.); Tim Oliver Brexendorf (ed.) Palgrave Macmillan (2016) Saatavuus: Tilaustuote Kovakantinen kirja
John M. T. Balmer (ed.); Shaun M. Powell (ed.); Joachim Kernstock (ed.); Tim Oliver Brexendorf (ed.) Palgrave Macmillan (2018) Saatavuus: Tilaustuote Pehmeäkantinen kirja
K. Ernst Rehm (ed.); Birger B. Back (ed.); Henning Esbensen (ed.); C. J. Lister (ed.) American Institute of Physics (2009) Saatavuus: Loppuunmyyty Kovakantinen kirja
Susan G Amara (ed.); Ernst Bamberg (ed.); Bernd Fleischmann (ed.); Thomas Gudermann (ed.); Steven C. Hebert (ed.); Re Jahn Springer (2008) Saatavuus: Tilaustuote Kovakantinen kirja
Anthony S. Travis (ed.); Harm G. Schröter (ed.); Ernst Homburg (ed.); Peter J.T. Morris (ed.) Springer (2010) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Palgrave Macmillan Sivumäärä: 205 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 2016, 25.11.2016 (lisätietoa) Kieli: Englanti
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.
