Sivumäärä: 640 sivua Asu: Pehmeäkantinen kirja Painos: 6. painos Julkaisuvuosi: 2008, 05.12.2008 (lisätietoa) Kieli: Englanti
Korvaava tuote: 9780132494021
For undergraduate Principles of Marketing courses.
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
The new edition is updated to reflect new marketing strategies companies are using to reach today’s increasingly savvy consumers.