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Elizabeth Hirschman | Akateeminen Kirjakauppa

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Postmodern Consumer Research - The Study of Consumption as Text
Elizabeth C. Hirschman; Morris B. Holbrook
SAGE Publications Inc (1992)
Pehmeäkantinen kirja
55,50
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Melungeons: The Last Lost Tribe: The Last Lost Tribe In America (P245/Mrc)
Elizabeth Hirschman
Mercer University Press (2008)
Pehmeäkantinen kirja
23,00
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ostoskoriin kpl
Siirry koriin
Two Continents, One Culture: The Scotch-Irish in Southern Appalachia
Elizabeth Hirschman; Steven Brown; Pauline Maclaran
OVERMOUNTAIN PR (2007)
Kovakantinen kirja
55,20
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
When Scotland Was Jewish: DNA Evidence, Archeology, Analysis of Migrations, and Public and Family Records Show Twelfth Century S
Elizabeth Caldwell Hirschman; Donald N. Yates
MCFARLAND&CO INC (2007)
Kovakantinen kirja
110,10
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Jews and Muslims in British Colonial America - A Genealogical History
Elizabeth Caldwell Hirschman
McFarland & Co Inc (2012)
Pehmeäkantinen kirja
47,90
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
When Scotland Was Jewish - DNA Evidence, Archeology, Analysis of Migrations, and Public and Family Records Show Twelfth Century
Elizabeth Caldwell Hirschman; Donald N. Yates
McFarland & Co Inc (2013)
Pehmeäkantinen kirja
47,90
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
The Early Jews and Muslims of England and Wales - A Genetic and Genealogical History
Elizabeth Caldwell Hirschman; Donald N. Yates
McFarland & Co Inc (2014)
Pehmeäkantinen kirja
36,00
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Postmodern Consumer Research: The Study of Consumption as Text
Elizabeth C. Hirschman; Morris B. Holbrook
SAGE Publications, Inc (2012)
Ladattava julkaisu
44,90
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Branding Masculinity - Tracing the Cultural Foundations of Brand Meaning
Elizabeth Hirschman
Taylor & Francis Ltd (2016)
Kovakantinen kirja
75,80
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Branding Masculinity - Tracing the Cultural Foundations of Brand Meaning
Elizabeth Hirschman
Taylor & Francis Ltd (2021)
Pehmeäkantinen kirja
28,60
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
The Semiotics of Consumption - Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art
Morris B. Holbrook; Elizabeth C. Hirschman
De Gruyter (1993)
Kovakantinen kirja
186,20
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Postmodern Consumer Research - The Study of Consumption as Text
55,50 €
SAGE Publications Inc
Sivumäärä: 152 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 1992, 11.09.1992 (lisätietoa)
Kieli: Englanti
Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that delineate the underlying epistemologies current in consumer research, providing insightful exposure to philosophical positions and associated research methods for both the experienced researcher and the novice. . . . The book provides insight into current epistemologies and associated methods and is an important resource for all consumer behavior researchers. It should be taken as a starting point for delving into and understanding consumer research, a springboard that directs the researcher to relevant theorists and provides a framework for assessing research perspectives." --Journal of Marketing Research The methodological choices now confronting consumer researchers are daunting. For many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. In Postmodern Consumer Research, Elizabeth C. Hirschman and Morris B. Holbrook examine philosophies and methods of consumer research along an objectivist-subjectivist continuum. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behavior phenomena. Then, they consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. They conclude by discussing criteria for evaluating research conducted using the various methods and argue for increased collegial harmony and temperance. An invaluable contribution to the field, this volume will interest researchers, professionals, and students in the areas of management, qualitative research, organizational studies, and research methods.

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Tampere
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ISBN:
9780803947436
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