Osvaldo Gervasi; Marina L. Gavrilova; Vipin Kumar; Antonio Laganà; Heow Pueh Lee; Youngsong Mun; David Taniar; Chih Tan Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2005) Pehmeäkantinen kirja
Osvaldo Gervasi; Marina L. Gavrilova; Vipin Kumar; Antonio Laganà; Heow Pueh Lee; Youngsong Mun; David Taniar; Chih Tan Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2005) Pehmeäkantinen kirja
Osvaldo Gervasi; Marina L. Gavrilova; Vipin Kumar; Antonio Laganà; Heow Pueh Lee; Youngson Mun; David Taniar; Chih J Tan Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2005) Pehmeäkantinen kirja
Osvaldo Gervasi; Marina L. Gavrilova; Vipin Kumar; Antonio Laganà; Heow Pueh Lee; Youngson Mun; David Taniar; Chih J Tan Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2005) Pehmeäkantinen kirja
Stan Z. Li; Zhenan Sun; Tieniu Tan; Sharath Pankanti; Gérard Chollet; David Y. Zhang Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2005) Pehmeäkantinen kirja
Osvaldo Gervasi; Vipin Kumar; C.J. Kenneth Tan; David Taniar; Antonio Laganà; Youngsong Mun; Hyunseung Choo Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2006) Pehmeäkantinen kirja
Osvaldo Gervasi; Vipin Kumar; C.J. Kenneth Tan; David Taniar; Antonio Laganà; Youngsong Mun; Hyunseung Choo Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2006) Pehmeäkantinen kirja
Celebrities can sell anything from cars to clothing, and we are constantly fascinated by their influence over our lifestyle choices. This book makes an important contribution to legal scholarship about the laws governing the commercial appropriation of fame. Exploring the right of publicity in the US and the passing off action in the UK and Australia, David Tan demonstrates how an appreciation of the production, circulation and consumption of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the celebrity personality. Using contemporary examples such as social media and appropriation art, Tan shows how present challenges for the law may be addressed using this cultural framework. This book will be of interest to intellectual property law academics, judges, practitioners and students in the US and common law jurisdictions, as well as those in the field of cultural studies.