Anna-Karin Edberg; Kenneth Asplund; Annica Backman; Monica Berglund; Kerstin Blomqvist; David Edvardsson; Maria Eriksdotter Studentlitteratur AB (2020) Pehmeäkantinen kirja
Pearson Education Limited Sivumäärä: 496 sivua Asu: Pehmeäkantinen kirja Painos: 11th edition Julkaisuvuosi: 2019, 18.04.2019 (lisätietoa) Kieli: Englanti
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.
This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
New to this edition
New case studies and practical exercises. Fully updated coverage of strategic selling and partnering. Expanded coverage of ethical issues. Enhanced discussion of the role of social media in selling. Expanded coverage of the management of sales.
