David McLaughlin | Akateeminen Kirjakauppa

Achieve Exceptional Results and Beat Your Competition
"… how the power of magic can ignite your own imagination, power through barriers, and get way ahead of any competition." ―David Copperfield, American magician


#1 New Release in Organizational Change


First comes the magic, and then the magic becomes the reality


We are all capable of magic. You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic is what human beings do. It’s just that some do it a lot better than others.


Key business strategy secrets from the world's greatest magicians. This book takes everything that three remarkable authors―a corporate strategist, a former acting CIA director, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form. Then the book relates it directly to key lessons applicable to a wide variety of business enterprises. The authors’ objective is not to create a new generation of magicians, but to adapt nine strategies of the world’s greatest magicians; bolstering innovation, energizing leadership, and sparking business success.


Magic and disruptive innovation. Each chapter opens with a scenario depicting a pivotal historic moment in magic (think Harry Houdini, Doug Henning, Penn and Teller, David Copperfield) and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation, and propel a company light years ahead of the competition.


Learn how to:




Anticipate the next trends
Create remarkable new products
Launch marketing and advertising campaigns that will mesmerize
Make dazzling sales presentations
Resolve seemingly unsolvable business dilemmas
Inspire teams with resilient change leadership

If you have read Creating Magic by Lee Cockerell or Bored and Brilliant by Manoush Zomorodi, you'll want to read Creating Business Magic.