D.N. Thomas; G.E. Fogg; P. Convey; C.H. Fritsen; J.-M. Gili; R. Gradinger; J. Laybourn-Parry; K. Reid; D.W.H. Walton Oxford University Press (2008) Pehmeäkantinen kirja
Andrzej Blikle; Don Barstow; W. Brauer; P. Brinch Hansen; D. Gries; David Luckham; C. Moler; Amir Pnueli; G. Seegmuller Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (1987) Pehmeäkantinen kirja
David M. Hillis; H. Craig Heller; Sally D. Hacker; David W. Hall; Marta J. Laskowski; Lauren A. O'Connell; David E Sadava Macmillan Learning (2023) Pehmeäkantinen kirja
Wilson R. Spironello (ed.); Adrian A. Barnett (ed.); Jessica W. Lynch (ed.); Paulo E. D. Bobrowiec (ed.); Sarah A. (e Boyle Springer (2024) Kovakantinen kirja
J W J Bijlsma; W F Lems; C M J Wildervanck-Dekker; A a M Blaauw; F A Van Gaalen; Bevers K; D L Boumans; N M a Van Dillen Bohn Stafleu Van Loghum (2015) Kovakantinen kirja
Kenneth O. Preston; Micheal P. Barrett; Rick D. West; James Roy; Denise M. Jelinski-Hall; Charles W. "Skip" Bowen Casemate Publishers (2020) Kovakantinen kirja
D.N. Thomas; G.E. Fogg; P. Convey; C.H. Fritsen; J.-M. Gili; R. Gradinger; J. Laybourn-Parry; K. Reid; D.W.H. Walton Oxford University Press (2008) Kovakantinen kirja
Johann D. Bell (toim.); P. C. Rothlisberg (toim.); J. L. Munro (toim.); N. R. Loneragan (toim.); W. J. Nash (toim.); Ward Elsevier Science Publishing Co Inc (2005) Kovakantinen kirja
Mark D. Dadmun (ed.); W. Alexander Van Hook (ed.); Donald W. Noid (ed.); Yuri B. Melnichenko (ed.); Robert G. Sumpter (ed.) Springer (2010) Pehmeäkantinen kirja
CENGAGE LEARNING Sivumäärä: 352 sivua Asu: Pehmeäkantinen kirja Painos: 13th Revised edition Julkaisuvuosi: 2023, 23.03.2023 (lisätietoa) Kieli: Englanti
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies.
