Cynthia K. Sanders | Akateeminen Kirjakauppa

Businesses come to life as owners are allowed to speak in their own words in this first in-depth examination of self-employment told from the perspectives of low-income microentrepreneurs. The book systematically analyzes a range of issues, including who chooses to open a micro business, and why; what resources do they bring to their business venture; how well will their venture fare; and what contributes to the growth or decline of their business. The authors conclude that most microentrepreneurs believe self-employment offers a range of monetary and nonmonetary benefits and argue it would be more advantageous to view microenterprise as a social and economic development strategy rather than simply as an anti-poverty strategy. Based on this observation, a range of strategies to better promote microenterprise programs among the poor is advanced, with the goal of targeting the most promising approaches.