Terence Shimp; Bill Chitty; Edwina Luck; Nigel Barker; J. Craig Andrews; Ann-Marie Sassenberg Cengage Australia (2020) Saatavuus: Tilaustuote Pehmeäkantinen kirja
William E. Becker; Moya L. Andrews; Jeanne Sept; William H. Greene; Craig E. Nelson MH - Indiana University Press (2010) Saatavuus: Painos loppu Pehmeäkantinen kirja
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.
