Tekijä: Dave Chaffey; Alan Tapp; Anne Coughlan; Erin Anderson; Louis W. Stern; Adel El-Ansary; Christopher H. Lovelock; Jochen Wirtz Kustantaja: (2007) Saatavuus: Loppuunmyyty.
Sivumäärä: 600 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2008, 03.10.2008 (lisätietoa) Kieli: Englanti
Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this texts presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind.