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Chris Locke | Akateeminen Kirjakauppa

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Cluetrain Manifesto
Christophe Locke; Rick Levine
(2000)
Pehmeäkantinen kirja
27,40
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Gonzo Marketing
Christopher Locke
Capstone (2003)
Pehmeäkantinen kirja
15,30
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Gonzo Marketing
Christopher Locke
Capstone (2001)
Kovakantinen kirja
20,40
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Spectral Arena - A Dark Fantasy LitRPG Light Novel
Chris Ford; Wolfe Locke
Independently Published (2021)
Pehmeäkantinen kirja
43,70
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Mana Harvest - Sword to Ploughshare Farming LitRPG
James Falcon; Chris Ford; Wolfe Locke
Independently Published (2021)
Pehmeäkantinen kirja
45,40
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Gonzo Marketing
Christopher Locke
Basic Books (2002)
Pehmeäkantinen kirja
21,90
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
The Bombast Transcripts - Rants And Screeds Of Rage Boy
Christopher Locke
INGRAM PUBLISHER SERVICES US (2002)
Pehmeäkantinen kirja
20,00
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Private Medical Practice
Christopher Locke
Taylor & Francis Ltd (2005)
Pehmeäkantinen kirja
35,30
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Bavariya i Myunxen. Putevoditel' (Putevoditeli Tomasa Kuka)
Bentley James; Catling Christopher; Locke Tim
Fair-Press/ Grand (2007)
Pehmeäkantinen kirja
8,10
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
The Cluetrain Manifesto - 10th Anniversary Edition
Christopher Locke; Dan Gillmor; David Weinberger; Doc Searls; J. Rangaswami; Jake McKee; Rick Levine
Basic Books (2011)
Pehmeäkantinen kirja
25,30
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
End of American Magic
Christopher Locke
Salmon Poetry (2011)
Pehmeäkantinen kirja
43,10
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
The Nurturing Leader - A Toolkit for Every Season of Organizational Growth
Bill Locke; Joel Christie
Authorhouse (2012)
Pehmeäkantinen kirja
20,40
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
A Guide to Collaboration - Working Models of Comprehensive Community Projects
Bill Locke; Joel Christie
Authorhouse (2012)
Pehmeäkantinen kirja
17,60
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Waiting for Grace&Other Poems: Poems
Christopher Locke
Wordtech Communications (2013)
Pehmeäkantinen kirja
50,60
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Chinese Methods of Interpersonal Conflict Management
Christine A. Locke
Creative Media Partners, LLC (2012)
Pehmeäkantinen kirja
71,80
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Draw Like This!: How Anyone Can See the World Like an Artist--And Capture It on Paper
Christopher Locke
Penguin Random House LLC (2016)
Pehmeäkantinen kirja
40,30
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Ordinary Gods
Christopher Locke
Salmon Poetry (2017)
Pehmeäkantinen kirja
41,70
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
...Bis bald, mein Schatz!
Chris Locker
EDITION BERNEST (2015)
Kovakantinen kirja
38,00
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ostoskoriin kpl
Siirry koriin
Trespassers
Christopher Locke
Finishing Line Press (2016)
Pehmeäkantinen kirja
18,60
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Creature Codex Pocket Edition
Brian Suskind; Wolfgang Baur; Chris Harris; Chris Lockey; Dan Dillon; James Haeck; James Introcaso; Jon Sawatsky; Green
Open Design LLC (2020)
Pehmeäkantinen kirja
52,00
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Cluetrain Manifesto
27,40 €
Sivumäärä: 224 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2000, 17.05.2000 (lisätietoa)
Kieli: Englanti

Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.

 



 Markets are conversations. Talk is cheap. Silence is fatal.  "You must read the Cluetrain Manifest. So: read it , inhale it. If it pisses you off...GREAT" Tom Peters  What if the real power of the Web lay not in the technology behind it, but in the profound changes it brings to the way people interact with business? And what if these changes were altering the nature of your company as profoundly as they have changed your markets? With language as sharp and compelling as its observations. www.cluetrain.com burst unexpectedly onto the scene with 95 Theses to ignite a vibrant and viral conversation, making hash of corporate assumptions about the nature of online business. Provocative, outrageous and wickedly smart, the manifesto has challenged executives from Global 1000 companies to sign-on or risk missing a genuine revolution.  Expanding on ideas and insights first nailed up on the Web. The Cluetrain Manifesto both signals and explores a sea change already nearing flood tide in today's wired world. Through the Internet, people are discovering new ways to share relevant knowledge with blinding speed. As a result, markets are getting smarter than most companies. Whether management understands it or not, networked employees are an integral part of these borderless conversations. Today, customers and employees are communicating with each other in language that is natural, open, direct and often funny. Companies that aren't engaging in them are missing an unprecedented opportunity.  A rich tapestry of anecdotes, object lessons, parodies, insights and predictions. The Cluetrain Manifesto illustrates how the Internet has radically reframed the "immutable laws" of business - and what business needs to know to weather the seismic aftershocks.  "When people in networked markets can get faster and smarter information from one another than from the companies they do business with, it may be time to close shop. Or, maybe it's just time to get on The Cluetrain and fully understand that your customers are living, breathing creatures who want one-to-one relationships with your company, not just one-way rhetoric." Don Peppers, co-founder of Peppers and Rogers Group, and co-author of The One to One  "For every consumer-products company wondering why its internet marketing doesn't seem to be working" Business Week  "The most important business book since in Search of Excellence. Get a clue. Read the book"Information Week..."  

" Most marketing campaigns are based on the fear that the market might see what's really going on isnide the company.  Sound familiar? If it does then you've already come across the Cluetrain Manifesto...... If you haven't already then you should make it your business to do so.... Until big brands embrace more of the Cluetrain thinking, the anti-capitalist rioters might just have a point."                                                                        Campaign, August 2001

 

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ISBN:
9780273650232
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