C L Easton | Akateeminen Kirjakauppa

Strategic Business Writing is designed to help students understand business communication as a strategy-driven skill. This concise, yet comprehensive text book makes a case for the critical importance of effective communication skills in the modern world of business. With increasing use of technology and social media to support business relationships, the author's argure that the most essential skill is audience-centered message development expressed in writing. The book continues with a logical process and best practices to build the skills necessary to plan messages quickly and write well acrooss multiple contexts.