Kristina Y. Risley; Christina R. Welter; Grace Castillo; Brian C. Castrucci Springer Publishing Co Inc (2021) Saatavuus: Tilaustuote Pehmeäkantinen kirja
David H. Jernigan; MPH, Rebecca L. Ramirez,; DrPH, Brian C. Castrucci,; MPP, Catherine D. Patterson,; MPH, Grace Castillo, American Public Health Association (2021) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Brian C. Castrucci; MD, Georges C. Benjamin,; MSPH, Grace Guerrero Ramirez,; Grace Castillo American Public Health Association (2021) Saatavuus: Painos loppu Pehmeäkantinen kirja
Mark Miller; Brian C. Castrucci; Rachel Locke; Julia Haskins; Grace Castillo Oxford University Press Inc (2022) Saatavuus: Tulossa! Pehmeäkantinen kirja
now publishers Inc Sivumäärä: 126 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2011, 22.01.2011 (lisätietoa) Kieli: Englanti
Web search engines have become indispensable tools for finding content. As the popularity of the Web has increased, the efforts to exploit the Web for commercial, social, or political advantage have grown, making it harder for search engines to discriminate between truthful signals of content quality and deceptive attempts to improve search engines' rankings. This problem is further complicated by the open nature of the Web, which allows anyone to write and publish anything, and by the fact that search engines must analyze ever-growing numbers of Web pages. Moreover, increasing expectations of users, who over time rely on Web search for information needs related to more aspects of their lives, further deepen the need for search engines to develop effective counter-measures against deception.
Adversarial Web Search considers the effects of the adversarial relationship between search systems and those who wish to manipulate them, a field known as ""Adversarial Information Retrieval"". It shows that search engine spammers create false content and misleading links to lure unsuspecting visitors to pages filled with advertisements or malware. It also examines work over the past decade or so that aims to discover such spamming activities to get spam pages removed or their effect on the quality of the results reduced.
Research in Adversarial Information Retrieval has been evolving over time, and currently continues both in traditional areas (e.g., link spam) as well as newer areas, such as click fraud and spam in social media, demonstrating that this conflict is far from over.