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Converge - Transforming Business at the Intersection of Marketing and Technology
Bob W. Lord; Ray Velez
John Wiley & Sons Inc (2013)
Kovakantinen kirja
28,10
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Converge - Transforming Business at the Intersection of Marketing and Technology
Bob W Lord; Ray Velez
Julkaisija: Gildan Media Corporation (2020)
CD-äänilevy
51,70
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Converge - Transforming Business at the Intersection of Marketing and Technology
Bob W Lord; Ray Velez
Julkaisija: Gildan Media Corporation (2020)
CD-äänilevy
53,10
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Converge - Transforming Business at the Intersection of Marketing and Technology
Bob W Lord; Ray Velez
Julkaisija: Gildan Media Corporation (2020)
CD-äänilevy
51,70
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Converge - Transforming Business at the Intersection of Marketing and Technology
28,10 €
John Wiley & Sons Inc
Sivumäärä: 256 sivua
Asu: Kovakantinen kirja
Julkaisuvuosi: 2013, 31.05.2013 (lisätietoa)
The leaders of Razorfish share their strategies for merging marketing and IT
To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands including AXE, Intel, Samsung, and Kellogg to solve business problems at the collision point between media, technology, and marketing.
With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success.
Explains how to organize for innovation within your own organization by applying the principles of agile development across your businessDetails how to create a religion around convergence, explaining how to tell the story throughout the organizationOutlines how to adapt processes to keep up with and take advantage of rapid technological change
A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.

Loppuunmyyty
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Converge - Transforming Business at the Intersection of Marketing and Technologyzoom
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ISBN:
9781118575529
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