Barry M. Blechman; William J. Durch; David R. (Assistant Director Graham; Henshaw, John H. (Research Associate, Henry L. Stim Palgrave Macmillan (1994) Kovakantinen kirja
Prentice Hall Sivumäärä: 544 sivua Asu: Pehmeäkantinen kirja Painos: 15 ed Julkaisuvuosi: 2023, 04.08.2023 (lisätietoa) Kieli: Englanti
Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of “learn by doing” materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset.
With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.
