D. Alan Veasey; Lisa Craft McCormick; Barbara M. Hilyer; Kenneth W. Oldfield; Sam Hansen; Theodore H. Krayer John Wiley & Sons Inc (2006) Saatavuus: Tilaustuote Moniviestin
Written and reviewed by experienced nutrition communicators and educators, this authoritative guide provides the knowledge and skills needed to develop and deliver all types of communication in a variety of settings. Students, interns, and practitioners alike will find this to be an indispensable resource. The book's 42 chapters are presented in 8 sections, each with an opening showcase featuring a communication success story and applied advice. Highlights of the chapters include guidance on:
Writing and interpreting scientific research Developing science-based messages Addressing misinformation Customizing communications to various audiences Delivering effective presentations Mastering media interviews Using social media, websites, videos, and demonstrations Communicating in business settings—and much more!
Theoretical background for best practices in nutrition communication is addressed throughout to help build foundational knowledge and skills. This is rounded out with words of experience, hands-on strategies, and real-life stories in every chapter, along with objectives, checklists and key takeaways.
