Alan L. Porter; Scott W. Cunningham; Jerry Banks; A. Thomas Roper; Thomas W. Mason; Frederick A. Rossini John Wiley & Sons Inc (2011) Kovakantinen kirja
Consistently practical in its coverage, the book discusses general issues related to forecasting and management; introduces a variety of methods, and shows how to apply these methods to significant issues in managing technological development. With numerous exhibits, case studies and exercises throughout, it requires only basic mathematics and includes a special technology forecasting TOOLKIT for the IBM and compatibles, along with full instructions for installing and running the program.