Fischer, Paul M, M.D; William J (University of Otago Wellington New Zealand) Taylor; Rita H Cheng; William J Tayler Cengage Learning, Inc (2011) Kovakantinen kirja
Laurentiu Nastac; Hasse Fredriksson; Daan M. Maijer; Adrian Sabau; Alan A. Luo; Baicheng Liu; Jacques Lacaze; Chun- Hong John Wiley & Sons Inc (2015) Kovakantinen kirja
Taylor & Francis Ltd Sivumäärä: 620 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 2019, 19.03.2019 (lisätietoa) Kieli: Englanti
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.
Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.
This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
