Tekijä: Andrew Pollard; Patricia Broadfoot; Elizabeth McNess; Marilyn Osborn; Pat Triggs Kustantaja: Bloomsbury Publishing PLC (2001) Saatavuus: Noin 8-11 arkipäivää
Tekijä: Professor Andrew Pollard; Kristine Black-Hawkins; Gabrielle Cliff Hodges; Pete Dudley; Mary James; Holly Linklater; Swaffi Kustantaja: Continuum Publishing Corporation (2014) Saatavuus: Noin 17-20 arkipäivää
Sivumäärä: 240 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 1998, 05.11.1998 (lisätietoa) Kieli: Englanti
Competitive intelligence is key to competitive strategy; without competitor intelligence there is no strategy - only a stab in the dark (or an ice-pick through the head!)
This is a book for business executives, not insiders in the CI trade. It is both a strategic treatment of the need for competitor intelligence, and, uniquely, a tactical guide to how to go about obtaining the same - whether you do it yourself or employ a specialist consultancy.
It also offers advice and devices that allow your organisation to shield itself from prying eyes.
Author :
Andrew Pollard is managing partner of EMP Intelligence Service, a full service competitor intelligence consultancy.
