Effective Project and Change Sponsorship addresses the challenges that organizations face surrounding the sponsorship of projects and change initiatives. This long overdue book provides techniques, remedies, and approaches to improve the way these initiatives are sponsored, led, and executed to ensure context, alignment, and a focus on value creation. Readers will learn key concepts about specific aspects of project sponsorship, including overcoming the most common and challenging project-related obstacles, connecting the key elements of project and change management, and advanced techniques to effectively engage stakeholders and manage their expectations. This book provides a comprehensive and holistic approach to sponsoring initiatives across the organization. It gives sponsors a toolbox to deal with a variety of challenges and situations in any type of project life cycle (including agile and waterfall). Sponsors will learn how to lead their initiatives from inception to success by reducing waste, redundancies, misunderstandings, and misalignments. In addition, they will also discover how to overcome organizational silos, effectively handle organizational politics, and facilitate the building of high-performing teams. This guide is designed for senior managers, organizational leaders, project managers, change practitioners, and anyone who is involved in leading initiatives in the organization-including managers of PMOs, members of steering committees, and "accidental" project or change sponsors.