The travel and tourism industry is massive. People love traveling for entertainment, relaxation, business and many other reasons in-between. Some travelers are looking for peace and quiet and some are seeking their next adrenaline rush. Whatever the reason, the demand for travel is there and tourism, hospitality and destination companies have the entire world as a potential target market. The travel and tourism industry is massive. International tourism refers to tourism that crosses national borders.

Globalization has made tourism a popular global leisure activity. The Global Tourism industry has experienced steady growth over the five years to 2016. International tourist arrivals continue to grow, as global per capita income increases and consumer sentiment improves. In the coming years, the industry is expected to continue growing, as the global economy continues to strengthen. Despite some distressed areas due to conflicts or regional economic problems, several factors, such as growing per capita disposable income and improving consumer sentiment, point toward strong tourism growth. merging economies now account for a much larger share of the tourism industry, compared with a decade ago. Generally, two broad themes underline this growing trend. First, per capita income is growing rapidly in many developing economies, expanding consumers’ choices and spending power as to where to spend the holiday.