Nory B. Jones | Akateeminen Kirjakauppa

This book demonstrates how managers can use and transfer knowledge more effectively to stimulate innovation in their organization in order to increase their competitive advantage.

Jones and Mahon draw on their discussions with combat Veterans, whose very survival relies on their skill in transferring crucial knowledge and information quickly, effectively and efficiently. They note that in today’s competitive and fast-paced business world, these skills translate into continual innovation, metamorphosis,and ultimately success. The authors have built a conceptual framework that demonstrates to the reader how to develop the same underlying skills and to use them effectively in the business environment.

With rich and lively examples throughout, Knowledge Transfer and Innovation equips students and practitioners of knowledge management, innovation, leadership and strategy with the skills, tools and strategies to succeed in today’s fast-paced business environment.