Javier Martínez-Falcó (ed.); Bartolomé Marco-Lajara (ed.); Eduardo Sánchez-García (ed.); Luis A. Millán-Tudela (ed.) Palgrave Macmillan (2024) Saatavuus: Tilaustuote Kovakantinen kirja
Luís Paulo Reis (ed.); António Paulo Moreira (ed.); Pedro Lima (ed.); Luis Montano (ed.); Victor Munoz Martinez (ed.) Springer (2015) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Luís Paulo Reis (ed.); António Paulo Moreira (ed.); Pedro U. Lima (ed.); Luis Montano (ed.); Victor Muñoz-Martinez (ed.) Springer (2015) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Springer Sivumäärä: 308 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 2022, 08.06.2022 (lisätietoa) Kieli: Englanti
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
